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ساختار سازمان افقی و مهمترین ویژگی های آن موج تفکرات جدید، خواهان تغییر ساختار سازمانی عمودی و سنتی، از طریق حذف مرزهای میان بخشها و وظایف و حذف سلسله مراتب سازمانی است. در ساختارهای جدید سازمانی، کارها به وسیله تیمهای چند رشتهای [۲] صورت میگیرد که حول یک فرآیند محوری (و نه یک وظیفه خاص) سازماندهی میشوند.
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24/03/2018· سیستم بازاریابی عمودی مىتواند تحت نظارت و سلطه هر یک از تولیدکنندگان، عمدهفروشان یا خردهفروشان قرار گیرد. سیستمهاى بازاریابى عمودى به وجود آمدند تا بتوانند فعالیت کانال را کنترل کنند و اختلافات و تضادها را حل کنند. صرفهجویىهاى آنها ناشى از مقیاس عملیات، افزایش قدرت چانهزنى و حذف خدمات مضاعف از مزایاى مهم سیستم بازاریابى عمودى است.
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